I've got trainers that have invested in Wild Training as a brand, that are still working towards where they want to be, so my job isn't done. I don't get to spend enough time with my family yet so I need to work on the processes, and build the management team within Wild Training to allow the business to operate with less of my time.
Why would I take a second out just to self-congratulate myself. I'm happy with who I am and what I do. If I wanted to change anything, I'd change it. I'll let my family and the people I care about choose if they want to be proud of me. I'll just focus on doing the best I can and not worry about spending time feeling proud of myself.
So to me being successful isn't measured by a moment, an asset or any specific achievement. I think being successful, or to achieve success, you need to have a successful mindset, and that is the end of it. I enjoy every day I have. I enjoy the journey, because I don't see it having an end, and I wouldn't want it to have an end. Everyone can be successful. They just need to put more energy in to everything they do till the output of what they do matches their expectations.
A lot of the time I have seen people that want to earn money more than they want to be good at their job. This is why I think so many self-employed people fail. Have big eyes and take on too much with too little ability. Success comes from being a master of what you do, and that means taking time not earning lots of money so you can gain the skills and abilities you need to be properly successful.
Personal trainers. Some are really really good looking, but can’t move properly without pain. Some promote health while they themselves suffer from IBS, regular kidney infections and other illnesses through the extreme lifestyles and nutrition plans that they do to look the way they think they are supposed to look to be able to say they are a good personal trainer. I hear lots of jokes about personal trainers attitudes towards other personal trainers, normally being a bit quick to overly criticise our peers' work, but the vast majority of personal trainers help people enjoy exercise.... so to me that's a win.
I started out as a personal trainer 10 years ago and saw a fitness industry that was failing. That's not me saying everyone else is rubbish and I had it right. That's one of the problems with the industry right there. Gyms looking at other gyms. Personal trainers looking at other personal trainers and having a knee jerk reaction to criticise, belittle and bad mouth without knowing any background, which is just an unwillingness to learn.
There are lessons in everything if you look, good and bad. What I'm talking about is the industry failing the people we serve in that of the millions of pounds that are spent on health and fitness, there are pounds that have a big impact and there are still pounds today being spent that have very little impact. Fitness can help people suffering from illness, disease, some of the darkest times in life.
Fitness can help people improve the QUALITY OF THEIR LIFE. From what I see you get two types of business in the fitness industry. Those that focus on earning money, and focus less on creating real impact on improving people's quality of life. Then there are those businesses that focus on having a positive impact on people's lives and have less focus on earning the money.
Guess which businesses have the best referral, attendance and retention rates? That's right. The ones that focus on delivering the positive impact. If that's the case why don't more fitness businesses take on this approach instead of putting Ben and Jerry's ice cream vending machines in their "Health" clubs to make more money from their members, and have less impact on improving their quality of life.
I will only ever focus my business on having the greatest impact possible on improving as many people's quality of life as we can. There are commercial reasons to do this and it must be done the right way to see those benefits. That's what I want to try to prove to the industry, so as a collective we serve our customers better and earn more of the money people spend on fitness and health by delivering more for each pound spent.
You put your heart in to it. Your love. Your soul. Your passion. Your best energy. It doesn't have your name on it, but it’s a part of you. An extension of who you are. Your values. It represents you. It becomes your identity. That point is the fear. It becomes an acceptable way for people to judge you.
People that don't know you. Have never spoken to you. People will judge sometimes without ever experiencing what we do. Assumptions. Preconceptions. That's why it’s so scary. You know that at the end of the day, if it fails, it’s on you. It will be judged very publicly as your best, the things that you are so passionate about, your heart and soul... came up short.
From the start you have zero guarantees, no idea if the time and energy you spend will be worth it. You can't rationalise your efforts. Can you justify missing out on so much life? The glimpse of joy that comes in the shape of a compliment from a friend. A thank you from a client. An idea becoming a reality, and it working the way you thought it would, and one person enjoying it.
Those are the moments that fuel your work. You're not crazy. People like it. It's not just you. You're going to get it wrong. You're going to be wrong. You're going to make mistakes.... and it doesn't matter.
The thing that was true before it started, that was always true during even the worst moments, that is still true today, will keep you moving forward. You believe you can help people enjoy life more, and you want to do that for as many people as possible to leave the world a happier place for having the privilege of being here.
The lesson I still haven’t finished. Just because you think you can do something good, doesn't always mean you should do it. Likewise, just because you think you can't do something good, doesn't mean you should never try. Understanding the right option is without doubt my biggest weakness because I love life and I love people.
Self-respect. To have a genuine ability to respect yourself. To be honest with yourself about what you're good at and what you’re not good at. To know your limits but to have the confidence in knowing you can push them to become a better version of yourself. Most important is to respect your heart.
Follow your gut and don't let those feelings stop at your mouth. I can, I could, I will, I should, I will.... If you want it, do it. If you don't want it enough to do it, then don't talk about wanting it. If I ever say I'm going to do something everyone knows what that means. It's getting done. No doubt. Doesn't matter how long it takes. I'll finish it.
Respect yourself enough to be honest with yourself. Arrogance and confidence get confused a lot these days. Being confident, knowing your ability based on previous experience, isn't a bad thing.
Even when you get the above right, life doesn't work solo. We all thrive off of other people and at the same time will find other people to be the most challenging part of our lives. Colleagues, friends, families, partners. We can easily control how we behave ourselves but understanding how people around you behave isn't as easy.
For me I think it's having an honest understanding of my values so I know what I can accept and what I can't accept when it comes to how other people behave around me. If I know that I know who to keep in my life and who to remove. If I don't stick to those values then I'm going to feel conflicted and won't be happy.
Some people are spiritual, religious, look at star signs, become hippies, go 100% corporate, love life completely through logic.... or completely through chaos. I've never described myself as any of those things but at the same time I know I'm more than a head, a heart and some really clever evolution. I'm more than the sum of my parts. I'm a lover of people. I love that we all create a great story to tell.
One of my favourite things is to listen to other people sharing their stories. Their passions. Their memories. Their lessons.
I'm a lover of life and everything it can offer. I'm pretty sure if we stripped it all back and lived on the planet in the simplest way we could and focused our efforts in supporting our local community on average we'd all live happier. At the same time, I'm happy to live in the world I live so I just try to balance what I need to do with what I want to do.
Realistically we have values around who we are and how we are and whilst they can change as we get older, I don't think I've ever been that distracted or unhappy with my values. I've made changes to what I do and how I do it but to the core I'm the same person, the same soul, the same heart I have always been.
Hopefully just a bit wiser so I can stop myself from making a mistake or letting someone down because odds are I have probably done it before and learned the lesson. What I do know is that in my life I have had tough times. Times where everything went against me. When people I trusted let me down. I felt like I never thought I could feel. Worthless. Weak. Depressed. Angry. Incapable to deliver what I wanted to be able to do for the people around me and for myself.
I hadn't changed. I was the same person with the same values that I had when I was in my early 20's. The same person I am today. Yet today I'm happy. Every day is an exciting adventure I look forward to waking up to. It's all incredible. I feel fulfilled in what I do. I know that the hard times where worth the sacrifice of time I made for my family.
The difference. I have the right people around me now. In life and in work. When times were hard I could have become cynical. To give up on people, which I genuinely felt like doing. To just shrink my business and do it on my own. I didn't do that. I love people and I wanted to prove to myself that the belief I always had that a team of dedicated people can deliver better than anything an individual can deliver is true.
It is true. I found the right people. I worked hard to give them what they needed and worked harder to keep them motivated and passionate about delivering the brands future. Find the right people. Look after them. Trust them. If they let you down, move on. Find new people to work with. Learn the lesson but don't let bad people make you a bad person. Keep your values, keep looking for new people and be open to working with new kinds of people and keep working hard on delivering your dreams with their help while you help them deliver their dreams. If you do that for long enough the journey you share on balance is going to be a lot of fun.
In 10 years the best thing I've learned in life is to focus on myself. Sounds selfish. We live in a world where people worry more about what other people think of them than what they think of themselves.
We seek acceptance on superficial social media platforms from people we don't see for months, or years. Some we've never met. It's like a drug. Getting a like! I know I can control me, and I definitely know I can't control other people.
Personalities are so diverse and the way we all build our identities and values are wildly different. Why try to work out a way to analyse the way other people think and act. For every concept on mindset and life coaching there will be examples that break the rules.
For me spending time understanding me makes more sense. Where am I good. Where am I bad. How can I make the good stuff better? How can I make the bad stuff good? Know what bad things I can't change and accept it.
I remember an awesome old guy busting some epic Indian style dancing at a wedding (attempting to teach me Indian dancing) shared a pearl of wisdom I'll never forget. He said "In the 1st third of your life you worry lots about what others think of you. In the 2nd third of your life you say, 'I don't care what other people think of me' which is you still thinking about what others think of you. In the last third of your life you realise, no one was ever thinking about you, they were all too busy worrying about what other people were thinking about them.
What do I think it takes to be successful?
- · You need a good idea
- · You need the balls to give it a go
- · You need the talent to make it great
- · Then you need the work ethic to see it through
There is only one fight in your life that you should never avoid, and you should never back down from, and you must never lose, because bottom line is, you never need to lose it. It’s the fight with yourself. Your fears, your doubts, your weaknesses, your injuries, your lack of motivation or determination. Your negativity. You might only have this fight a few times a year, or every month, or every week or even every day, but don't think you are the only one fighting.
All successful people have the same fight. The difference with people that experience a lot of success, the people that never moan about a lack of opportunities, the people that never give excuses, is they know, no matter what, they will always win this fight.
Everyone can step up. It works at every level. That's what inspiration is, when you see something that you can relate to, that makes you want to try harder and be better.